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Website Terms of Use

Last updated: 8 June 2026

Krepp & Co (WA) Pty Ltd t/as Lauren Krepp (ABN 26 672 531 127) (we, our or us) operates this website (Site). The domain address of the Site is: laurenkrepp.net and it may also be available through other addresses or channels.

Agreement to Terms

By accessing or using our Site, you agree to be bound by these website terms of use (Terms). If you do not agree to these Terms, you must discontinue use of our Site immediately.

When we can change these Terms

We may update these Terms from time to time. Any changes will be effective immediately upon posting on our Site. Your continued use of our Site following any changes constitutes acceptance of the revised terms. We recommend checking this page regularly to stay informed of any updates.

Changes to the Site

We reserve the right to modify, suspend or discontinue any aspect of the Site at any time without notice. While we strive to maintain accurate and current information, we make no guarantees that the Site will always be up to date.

Use of the Site

We grant you a limited, non-exclusive, revocable, worldwide, non-transferable licence to use our Site for personal and informational purposes. You must not:

  • copy, reproduce, distribute or otherwise use content from the Site (Content) without permission;
  • use our Site or Content in a manner that competes with our business;
  • infringe upon our intellectual property rights; or
  • engage in any unlawful or prohibited activities as outlined in these Terms.

User conduct

When using our Site, you must not:

  • engage in any activity that is illegal, fraudulent or harmful;
  • defame, harass, threaten, or offend others;
  • interfere with other users' access to the Site;
  • introduce viruses, trojans or other harmful software;
  • collect data from our Site by automated means; or
  • impersonate any person or entity.

Information disclaimer

The content on our Site provides general information only and does not constitute legal, financial or professional advice. You acknowledge that reliance on any information provided on this Site is at your own risk and we are not liable for any loss or damage arising from such reliance. To the maximum extent permitted by law, we make no representation, warranty or guarantee with respect to the Content or the likely outcomes you will get if you action the information on our Site and apply it to your situation or life. You should always get professional advice about your circumstances from an appropriate professional.

Intellectual Property rights

Unless otherwise stated, we own or licence all intellectual property rights in our Site and its Content. You may not:

  • copy, modify, reproduce, publish or distribute our Content without written permission;
  • create derivative works based on our Content; or
  • frame or embed our Content in another website.

Third party websites

Our Site may contain links to third party websites (Third Party Sites). We do not endorse, control or accept responsibility for any Third Party Sites or their content. Your use of Third Party Sites is at your own risk.

User generated content

If you submit or upload content (User Content) to our Site, you grant us a worldwide, irrevocable, perpetual, non-exclusive, transferable, royalty-free licence to use, modify and distribute that User Content. You warrant that:

  • you own or have the necessary rights to the User Content;
  • the User Content does not violate any laws or third party rights; and
  • you are responsible for all User Content you upload.

We reserve the right to remove any User Content at our discretion.

Disclaimers

To the maximum extent permitted by law, we make no representations or warranties about our Site or its Content, including that:

  • it is accurate, complete or up to date;
  • access to the Site will be uninterrupted; and
  • it is free from errors, viruses, or harmful components.

Limitation of liability

To the maximum extent permitted by law, we are not liable for any direct, indirect, incidental, special, consequential or punitive damages including but not limited to:

  • your use of, or inability to use, the Site;
  • errors, omissions, or inaccuracies in Content; or
  • loss of data, or unauthorised access to information.

Indemnity

You agree to indemnify us, and hold us harmless against any claims, losses, liabilities or expenses arising from your:

  • use of our Site;
  • breach of these Terms; and
  • infringement of any third party rights.

This indemnity continues after the termination of these Terms.

Termination of access

We may suspend or terminate your access to our Site at any time, without notice, if you breach these Terms or for any other reason. We are not liable for any loss or damage resulting from such termination.

Governing law and dispute resolution

These Terms are governed by the laws of WA, Australia. You agree to submit to the exclusive jurisdiction of the courts in that State. If accessing this Site outside Australia, you do so at your own risk and are responsible for compliance with local laws.

Contact information

Lauren Krepp
Krepp & Co (WA) Pty Ltd t/as Lauren Krepp (ABN 26 672 531 127)
Email: hello@laurenkrepp.net

Last update: 8 June 2026

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I made a promise to myself to start posting on IG I made a promise to myself to start posting on IG each day. Well, it’s a photo dump kinda day because we are sitting waiting for an online GP to call us back in van because we all have school sores. 

Yup, so fun! But this trip has been amazing but damn the stuff kids brings home really suck… so itchy!!!!
Like the fact there's no balance out here. None. J Like the fact there's no balance out here. None. Just picking, most days, what doesn't get done.

Now, the business itself runs while I'm not at the desk. That's the whole reason I built it on AI and systems instead of my own two hands. The engine sells while I'm at the beach with Toby. The dings on my phone while we're out fishing are real.

But it's not magic. There's still a day, maybe two, a week that has to actually happen. Me, laptop, brain switched on. And out here, in a van, no childcare, 4-year-old in tow, finding where those two days land is the bit nobody warns you about.

Which is how you end up working nights. Those free mornings with Toby? Not free. I paid for them at 11 the night before, sitting up in the van with the laptop while those two are asleep next to me.

And the one I didn't see coming. I miss the other business owners. Not Brad, not my mates back home, the people who actually get it. Who'd understand the weird bits without me explaining them. You can be surrounded by people you love and still be a bit lonely for the ones who speak the language.

Anyway. No neat bow on this one. That's just the trade.
for whoever needed to hear that. say them all out for whoever needed to hear that.

say them all out loud. 🤍

send this to the woman in your life who keeps saying she's not technical enough.
I use Claude every single day. And if you're openi I use Claude every single day. And if you're opening it up, typing "write me a caption," and posting what comes back, you are doing what they call AI Slop!!!

Because that's not using AI or being the CEO of AI. You're borrowing someone else's voice and hoping nobody notices and well thats just awkward!

You might be wondering how the hell are others using AI and it actually sounding good! I'll tell you the secret 🤫. The tool doesn't know you. It doesn't know how you talk, who you're talking to, what you believe, or the way you explain the thing you're brilliant at. So it does the only thing it can. It reaches for the average of the whole internet and hands it back to you. And the average is beige. "Unlock your potential." "Elevate your brand." You've read it a thousand times because everyone typing the same lazy prompt gets the same beige answer.

AI isn't the writer. It's the microphone. Your brain is the asset - and it's a big fucking asset and don't forget that! If you hand the microphone nothing, it amplifies nothing.

The women whose AI content actually sounds like them aren't better at prompting. They fed it first. Their voice, their stories, their audience, their opinions, the way they teach. Documented once, used forever. So now when they ask for a caption, the thing writes like them, not like the internet.
That's the whole difference. Naked AI writes like everyone. AI that knows you writes like you. Same tool. The only variable is how much of you it's got to work with.

So no, the question was never "should I use AI." That's settled. The question is whether the AI has enough of you in it to sound like you.

If your content sounds like a robot, it's not because you used AI. It's because you used it naked. Give it a brain first.
Lauren Krepp

Business strategy and everyday sales engines for women who want the money and the life. Built on the road, somewhere around Australia.

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