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No one warns you about the 45-minute email moment. No one warns you about the 45-minute email moment. Which stage are you on right now? Drop it in the comments. 👇 Comment BRAIN and I'll send you a sneak peek of The AI Brand Brain.
12:30am. Laptop open. Notion board up on the scree 12:30am. Laptop open. Notion board up on the screen. A list of tasks I was too tired to actually touch. Brad was down the hall, five months off work, back and arm and leg broken from the fall off our roof. I couldn't sleep next to him, everything about that bed hurt him. Second week without daycare. My daycare lady was on her annual holiday, so it was all on me, finding minutes to work between toileting both my boys, my husband and my toddler. I wasn't being productive. I was just sitting th
11pm, scrolling in bed. An ad for $12 laundry shee 11pm, scrolling in bed. An ad for $12 laundry sheets stopped my thumb. Didn't buy that night. Email landed the next morning. Retargeting found me two days later. I bought on the seventh touch. Instagram wasn't where the sale happened. It was just the introduction. That's the Everyday Sales Engine, the whole chain, not one link in it. If your business only has the ad and nothing after it, you don't have a broken funnel. You don't have an engine yet.
I made a promise to myself to start posting on IG I made a promise to myself to start posting on IG each day. Well, it’s a photo dump kinda day because we are sitting waiting for an online GP to call us back in van because we all have school sores. Yup, so fun! But this trip has been amazing but damn the stuff kids brings home really suck… so itchy!!!!
Lauren Krepp

Business strategy and everyday sales engines for women who want the money and the life. Built on the road, somewhere around Australia.

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