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Some context: I'm parked up somewhere in rural Aus Some context: I'm parked up somewhere in rural Australia, the morning's already half gone, and I published a sales page last week that I wrote in two hours using a guided build process. It went live the same day. It's already converting. This used to feel impossible. For a long time, that wasn't true. I'd sit on an offer for weeks - tweaking the headline, rewriting the intro, deciding the format wasn't quite right, telling myself I'd launch when the page was better, when I had more proof, when I felt more ready. Meanwhile someone else with half my experience and a rougher page was already selling. That stung every single time, and it took me an embarrassingly long time to connect the dots. So here's what I do now instead - I have a repeatable eleven-step build process, and I run every offer through it in order. Offer doc first, then lead magnet, then deliverables, then sales page. Each step has a defined output. I don't move on until the step is done, and I don't agonise over the step because the process tells me exactly what it needs. The sales page takes two hours. The checkout flow gets set up the same afternoon. It goes live. What it actually looks like? A funnel that's been running for three days with no promotion beyond a single email. Sales I didn't have to chase. An offer that exists in the market instead of sitting in a Google doc I've opened forty-seven times. The bit I keep coming back to is this: a finished, imperfect thing in the market beats a perfect thing in a draft folder every single time. Save this if you're still waiting to feel ready.
No one warns you about the 45-minute email moment. No one warns you about the 45-minute email moment. Which stage are you on right now? Drop it in the comments. 👇 Comment BRAIN and I'll send you a sneak peek of The AI Brand Brain.
12:30am. Laptop open. Notion board up on the scree 12:30am. Laptop open. Notion board up on the screen. A list of tasks I was too tired to actually touch. Brad was down the hall, five months off work, back and arm and leg broken from the fall off our roof. I couldn't sleep next to him, everything about that bed hurt him. Second week without daycare. My daycare lady was on her annual holiday, so it was all on me, finding minutes to work between toileting both my boys, my husband and my toddler. I wasn't being productive. I was just sitting th
11pm, scrolling in bed. An ad for $12 laundry shee 11pm, scrolling in bed. An ad for $12 laundry sheets stopped my thumb. Didn't buy that night. Email landed the next morning. Retargeting found me two days later. I bought on the seventh touch. Instagram wasn't where the sale happened. It was just the introduction. That's the Everyday Sales Engine, the whole chain, not one link in it. If your business only has the ad and nothing after it, you don't have a broken funnel. You don't have an engine yet.
Lauren Krepp

Business strategy and everyday sales engines for women who want the money and the life. Built on the road, somewhere around Australia.

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