I’ve been there—the late nights, the endless to-do lists, the constant feeling that my business was running me instead of the other way around. In the early days, I worked myself into the ground just to keep things moving, doing whatever it took to bring in revenue. But here’s the thing: when you’re constantly putting out fires, it’s easy to lose sight of why you started in the first place.

For me, everything changed when I had my miracle baby, Toby. After years of infertility and IVF, his arrival was the greatest gift I could’ve imagined. But that season wasn’t all sunshine and rainbows—I struggled with postnatal anxiety and spent many days feeling like a stranger in my own body.

When I finally started to come out of that fog, I realised something important: if I wanted a life that felt joyful and fulfilling, I had to create it for myself. No one was going to hand it to me, and nothing was going to change until I took control. So, I made a decision. I wasn’t going to build a business that drained me anymore—I was going to build one that gave me the freedom to show up for the life I wanted.

And now, that’s exactly what I help other women do.

"Hustle culture, endless overwhelm, or doing business the ‘traditional’ way."

Here’s the thing: I don’t believe that running a business has to be chaotic, overwhelming, or at odds with the life you want to live. But so often, that’s the reality for so many women—because we’ve been taught that hustle equals success, and we keep piling more on our plates thinking it’ll get us closer to what we want.

But I know better now.

I’m here to help you do business differently. Not by doing more, but by focusing on what actually matters. I’m not just going to tell you what to do—I’ll roll up my sleeves and do it with you. I’ll help you simplify, create systems that work for you, and design a business that doesn’t just look successful on the outside but feels aligned on the inside.

Because when your business works for you, everything changes.