Let’s start with the real truth:

More isn’t always better.

In fact, one of the biggest growth strategies I teach my clients is to do less.
Less chaos. Less content. Less throwing things at the wall.

Because when you stop trying to do everything and start doing the right things – that’s when real growth kicks in.

In this post, I’m sharing three of the biggest strategic shifts that helped my clients grow their businesses, increase their income, and (maybe more importantly) start enjoying their lives again.

1. Doing Less (Yep, This Goes First)

I know – this doesn’t sound like a strategy.
But for my clients, it changed everything.

Instead of launching new offers every other month, running 12 content pillars, and splitting their energy between 10 funnels, we simplified.

Right now, one of my clients is running just four funnels—total.
And they’re performing better than anything she’s done before.

Why? Because she’s focused.
She’s not overwhelmed.
And she’s actually got the space to refine, optimise, and scale those funnels in a sustainable way.

Less offers = clearer messaging = more energy to launch well = higher conversion = more profit.

It’s not just about growth. It’s about growth that feels good.

2. Moving from Evergreen to Semi-Live Launching

Now let’s talk launching. For years, “evergreen” was the dream – automate your funnel, set it and forget it, make money in your sleep, right?

But here’s what I’ve seen:
When you’re just starting out or trying to grow in a noisy space, evergreen funnels can feel flat.

What changed everything for my clients was introducing semi-live launch models.
Instead of running 24/7 funnels, we layered in intentional, live-ish touchpoints – like open cart windows, live webinars, strategic email sequences, and time-sensitive calls to action.

It created:

• Urgency (in a non-pushy way)
• Energy and excitement around the offer
• A reason for people to engage now, not later

And the result? One client saw a 100x return compared to her evergreen model.
Same offer. Same audience. Just delivered in a way that felt more connected – and cut through the noise.

3. Using DMs as a Strategic Launch Channel

Let’s talk about the DMs.
Most people treat them as an afterthought – or worse, a spam zone.

But when done right? DMs are one of the most powerful growth tools in your business.

Instead of relying solely on emails and Instagram captions, we built DM-first launch systems using automation + AI – so conversations are happening 24/7 in the brand’s voice.

Here’s how it works:

• A new lead sees your content and sends a keyword
• They instantly receive a series of responses (not salesy – supportive)
• The AI is trained to sound like you, so they get personalised info, FAQs, next steps
• If needed, it passes them over to a real human – or they convert right there in the chat

This works especially well for service-based offers, VIP days, and high-touch programs.

It increases conversions because people feel:

• Seen
• Supported
• Informed (without having to scroll your whole website)

And the best part? It’s happening without you being glued to your phone.

What These Strategies Have in Common

Here’s what I want you to see:
These aren’t just tactics. They’re strategic shifts built around one core idea –

You get to grow your business in a way that feels sustainable.

All three of these moves – doing less, launching smarter, and using DMs – were about taking back control of energy, time, and delivery.

And every time we made one of these shifts, the result was the same:

• Higher profit
• Less stress
• Clearer messaging
• More freedom

That’s the kind of growth I want for every woman I work with.

You Don’t Need to Work More. You Need to Work Smarter.

If you’ve been feeling like you’re stuck in “busy but not growing” mode, take this as your gentle nudge.

It’s not about adding more to your plate.
It’s about choosing the right strategies – and doing them with focus, structure, and support.

That’s what I help my clients do every day.

And if you’re ready to build a business that grows in a way that works for your life, I’d love to help you do the same.