You pour your heart into your work.
You care about your clients, your content, your results.
So when the unfollow happens, the enquiry ghosts, or a client questions your process, it feels personal.
Because in some ways, it is.
You are your business — especially if you’re in a season of building it on your own.
But if every comment, delay, or decision shakes your confidence, you’ll burn out trying to hold it all.
Learning how to take things less personally isn’t about shutting off your feelings.
It’s about protecting your energy so you can lead with perspective.
Here’s how to create that space, without becoming cold, detached, or “above it all.”
1. Create Separation Without Losing Heart
Caring deeply is a strength, but when your whole identity is tied to your business, everything starts to feel high-stakes.
A slow launch feels like failure.
A bit of feedback feels like criticism.
An unfollow feels like rejection.
The shift starts with remembering:
You are the leader of your business. You are not the business itself.
You can care without over identifying.
You can hold high standards without tying your worth to the result.
And you can serve deeply without letting one person’s reaction derail your confidence.
2. Notice the Story You’re Telling Yourself
A client reschedules.
A reel flops.
Someone unsubscribes from your list.
These are neutral events. But what we tell ourselves about them is what hurts.
We think:
- “They don’t respect my time.”
- “People don’t want what I have to offer.”
- “I’m not consistent enough.”
When you pause and name the story, you create space to respond rather than spiral.
Ask:
- What am I making this mean?
- What else could be true?
- What would I tell a client in this exact situation?
You don’t need to force positivity.
You just need to anchor yourself in the full picture — not the fear-driven narrative.
3. Build Boundaries Into Your Backend
Many women take things personally because their business requires them to be available, responsive, and emotionally invested 24/7.
If you’re always on, it’s hard not to absorb everything.
This is where systems make space for boundaries.
Things like:
- Response time expectations in your onboarding
- Auto-replies for DMs and emails
- Process-driven delivery, so you’re not reinventing every time
- A buffer between when a client message comes in and when you reply
You’re not rude for protecting your time. You’re strategic.
Structure doesn’t disconnect you from your clients — it creates a safer experience for everyone involved, including you.
4. Know the Difference Between Feedback and Projection
Not all feedback is equal.
And not every reaction is about you.
When someone questions your process, asks for a refund, or doesn’t agree with your approach, it can feel deeply personal.
But your job isn’t to absorb every emotion in the room.
It’s to discern.
Ask yourself:
- Is this person reacting to me or their own expectations?
- Is there something helpful here, or just a projection I don’t need to carry?
- Am I holding space, or am I holding their responsibility?
The more you lead, the more you will be met with opinions. That’s not failure. That’s leadership.
5. Stay Rooted in Your Strategy
You are much less likely to spiral when you’re anchored in something solid.
That’s why having clear strategy matters — not just so you can grow, but so you can trust your decisions when your emotions get loud.
When you know:
- Who your work is for
- What you’re building
- Why your process is the way it is
It becomes easier to hold the wobble.
You stop reacting to every like, message, or no-show.
You stay steady in your role, because you’ve already decided what matters.
Your Heart Is Not the Problem
Taking things personally doesn’t mean you’re too sensitive or not cut out for business.
It means you care.
It means you’re human.
It means you’re showing up with heart — which is exactly what makes your work so powerful.
But if everything feels personal, you won’t have the capacity to lead.
You don’t need to stop feeling.
You just need to stop carrying what was never yours to hold.
