You’ve probably heard the phrase a hundred times. “I want to build a lifestyle business.” “I’m creating a freedom-based business model.” And on the surface, it sounds perfect. Work from anywhere. Take Fridays off. Never miss a school pickup again. But let’s be real – most of the time, “lifestyle business” is just a nicer […]

You sit down to work and suddenly, two hours have passed. You’ve switched tabs a dozen times, started five tasks, answered DMs, and Googled one more “how to fix your offer” question. Your to-do list is full. But your brain is spinning, and nothing feels clear. This is spiral mode. You’re busy but not focused, […]

You pour your heart into your work. You care about your clients, your content, your results. So when the unfollow happens, the enquiry ghosts, or a client questions your process, it feels personal. Because in some ways, it is. You are your business — especially if you’re in a season of building it on your […]

Being a mum and a business owner is a full-time job, times two. You’re leading client calls one minute and calming a toddler the next. The to-do list never ends, the inbox is full, and some days it feels like you’re doing everything and finishing nothing. The truth is, you don’t need more motivation. You […]

If the words “AI for business” instantly make your brain want to check out, you’re not alone. Most of the conversations out there feel either too complicated or too fluffy. And if you’ve already tried a few tools and felt overwhelmed, it’s easy to assume AI just isn’t for you. But here’s the truth: AI […]

If your calendar’s full, your DMs are flooded, and you’re still stuck wondering why your business feels so heavy, this is for you. Because being busy doesn’t make you a CEO. Being intentional does. Designing your business like a CEO isn’t about colour-coded to-do lists, longer hours, or scaling for the sake of it. It’s […]

If you’ve ever caught yourself saying: “I just need to finalise the funnel first…” or “I’ve got the plan – I just haven’t started…” This is for you. Because more strategy isn’t what most women in business need. What they really need? To stop overthinking and start executing. When Strategy Becomes the Delay Tactic I […]

Let’s be real – I love my business besties. I have a few in my corner who I couldn’t imagine doing this without. We voice note. We celebrate the wins. We talk through the hard stuff. But as much as I love them, and as helpful as they can be… they’re not in my business […]

Let’s be honest – there are a lot of tools out there that promise to save you time, streamline your business, and make life easier. But if you’re anything like me, you’ve probably signed up for a tool or platform thinking, this will change everything!… only to realise that without a system behind it, it’s […]