Let’s just start here:
You’re allowed to love your business.

You’re allowed to wake up, walk into your office (or kitchen bench, or local café), and look forward to what’s ahead.

You’re allowed to run a business that feels calm.
Creative. Spacious. Aligned.
One that gives you energy instead of draining it.

But somewhere along the way, we started treating business like a job we have to survive – not a life we get to design.

And I want to flip that for you.

It Doesn’t Have to Feel Like a 70-Hour-a-Week Job

When I started my first business – my bookkeeping practice – I built it quickly.
Multi-six figures. A team. Over 100 clients.

From the outside, it looked like success.
But behind the scenes? I was working constantly.
70-hour weeks. High pressure. Stress I couldn’t shake.
I had everything I thought I wanted… and I was miserable.

The worst part? I was quietly trying to figure out how to leave it all without letting everyone down.

That’s the part no one talks about.
The guilt. The shame. The feeling of being trapped in a business that was technically working – but didn’t feel good anymore.

Now? I Run a Business That Feels Like Me

Fast forward to now, and everything has changed.

I run a business that I genuinely love.
I work the hours that suit my life.
I work with women I admire.
I have more profit than I did with a bigger, more traditional business model.
And last weekend? I took a four-day camping trip with my family – and didn’t worry once about falling behind.

Because I’ve built systems.
I’ve created structure.
And I’ve let go of the belief that it has to feel hard to be worthy.

You Don’t Have to Earn Your Joy Through Exhaustion

Let me say this clearly:

• You’re allowed to build a business that gives you more than it takes.
• You’re allowed to choose clients that light you up.
• You’re allowed to outsource the parts that drain you.
• You’re allowed to rest – without guilt or productivity shame.

And no, that doesn’t mean you don’t care.
It means you care deeply – about your business, your wellbeing, your family, and your future.

This isn’t laziness.
This is leadership.

With Strategy + Focus, You Get to Choose

When you’re running your business with intention – when you have clarity, clean systems, and a clear plan – you don’t have to chase every shiny object or say yes to everything.

You get to choose:

• What you work on
• Who you work with
• What your schedule looks like
• How your business supports your life (not the other way around)

And most importantly? You get to feel good doing it.

3 Ways to Start Building a Business That Feels Better – Now

1. Start with your ideal life, not just your ideal business
   → What do you want your days to look like? Design your model to support that.
2. Let go of the tasks that don’t serve you
   → Whether it’s outsourcing to a VA, automating admin, or ditching a draining offer – simplify.
3. Focus on what lights you up (and brings results)
   → You don’t need to do it all. You need to do what works – and what feels aligned.

You’re Allowed to Build a Business That Loves You Back

If no one’s said this to you lately, let me be the one:

You’re allowed to have a business that feels joyful.
One that creates time, not just money.
One that supports your family, your energy, and your actual life.

And if you’re currently stuck in something that doesn’t feel like that?
You’re allowed to shift it.
Refine it.
Start again – without burning it all down.

I did. And it changed everything.

So here’s your permission slip:
You don’t have to survive your business. You get to enjoy it.
Let’s build something that feels like freedom.